Meet Prasi
Before Dhivi & Co., there was simply Prasi’s kitchen.
Founder
Prasi is a Michigan based Malayali mom of two not so little girls.
Her daughters were never particularly interested in sweets or overly sugary desserts. Birthday cake was fine. Mithai went untouched. But there was one thing they consistently loved: their mom’s homemade dry fruit laddoos.
Over the years, those laddoos became part of ordinary family life. A laddoo before school. A laddoo packed during a busy day. A laddoo after coming home. A laddoo offered to grandparents. A laddoo made when someone needed something filling and comforting.
Prasi kept refining the recipes using ingredients she grew up seeing in Indian kitchens — nuts, seeds, grains, lentils, dried fruits, ghee, cardamom, gond katira, makhana, coconut, jaggery, millets.
“If her daughters loved these laddoos enough to keep coming back for them, maybe other families would too.”
That was the whole idea. Not a gap in the market, not a business plan — a thing that was already happening in one kitchen, offered to other kitchens.
Dhivi & Co. now brings the same recipes, care, and tradition to other families through limited small batch monthly drops. Everything is measured, mixed, rolled, and packed by hand, the week it goes out. Nothing sits in a warehouse.
There is no factory behind this. There is a woman in Michigan, a scale, a heavy pan, and two daughters who will tell her honestly when a batch is not right.
This was not a product invented for a business. It was something a mother had already been making for her family for years.
The process
Measured. Mixed. Rolled. Packed. By hand.
Ingredients
Sorted and weighed the day before. Nothing pre-mixed.
Grinding
Roasted and ground in small amounts so nothing turns bitter.
Mixing
Warm ghee and sweetener last, by feel rather than by timer.
Rolling
Rolled by hand, which is why no two are exactly alike.
Packing
Boxed the same day, labeled with what is inside and who it was for.
There are easier ways to make a snack.
Prasi makes them the way she makes them for her daughters.
“Made by a mom who was making them long before there was a label on the box.”
From my kitchen to yours — Prasi